Celebrating equal opportunities for women

× Wow

On Friday March 8th 2024 the world celebrated International Women’s Day – and team × with our client built upon last years narrative, and brought to life the “Be One of Many” campaign, where equal opportunities for women are celebrated. 

× How

As a commitment to equal opportunities, this year-long global social media campaign provides an insight into the lives of three different protagonists – entrepreneur Aya Jaff, head chef Dalad Kambhu and Mercedes-Benz manager Alexandra Straßburger. 

The main message as inspiration: traditional role models should finally be a thing of the past so that women can realise their dreams and follow their own calling on an equal footing.

× Pow

22 social media posts across various MB HQ channels, 5 Instagram Reels, & 25 story slides for Instagram HQ. Press release for the launch, a landing age on mb.com, and activation via the intranet.

Surpassing last years results, the adapted main video has amassed over 7.1 million views with our content being shared by other influential global women like Shalley Zalis and Viola Davis.