Giving our famous name a face.

× Wow

Everyone knows the name Mercedes-Benz. But how do you make it more culturally relevant, more emotionally vibrant, more connected to young people?

You turn to young women who share the spirit of our brand on International Day of the Girl. And share something else very special too.

× How

Ours is the only car brand named after a woman and, today, there are approximately 125,000 women worldwide with the name Mercedes. So, to celebrate the International Day of the Girl 2023, we invited ten of these women to express their hopes and dreams for the next generation in short films.

Their vision coincided with ours and the films connected to our work encouraging people from diverse backgrounds into engineering, sports and the arts.

× Pow

48 pieces of content on Instagram, LinkedIn, Facebook, TikTok and Twitter.

941K organic impressions, 7.1 million reach.

28 million total campaign impressions.